Welcome to my consumer identity

I started this blog out of frustration with the general stupidity of consumers… buying crap they don’t need, having no clue of or care for a products environmental, social or health impacts, etc… and then I realized, I am one of those stupid consumers.

Perhaps ignorance is a better descriptor, for we are only stupid if we act poorly and know better.

So this blog is about knowing better… learning through experience and research that  one inflicts influence and impacts with consumption choices. I argue that just like it is said that “you are what you eat”, “you are what you buy”, because as life forms in this world, we each shape our environment, and in turn, the environment shapes us.

For fun, I will categorize each product I buy, consume and review according to a personified trait. Hopefully, as I go, my posts will reflect a more respectable identity…

Good buy and a good life,

Heather